About the Talk:

Join OpenAI Forum for a conversation on how AI is expanding what small businesses can do. Restaurant owner Ted Taylor will share how he and his wife use AI to help run three New Mexico restaurants, including keeping up with state health requirements. Larissa Guetter, who runs an ATV business in Minnesota, will demo how ChatGPT Work helps her manage a 26-event tour and catch scheduling mismatches.

Next, OpenAI Economic Research team's Alex Martin Richmond and Caroline Chin will share findings from their recent paper, "Work at the Frontier: How AI Is Expanding What People Do at Work," on how AI helps people take on work outside their usual roles, including work a small business might otherwise hire or outsource.

About the Speakers:

Larissa Guetter is the Co-Founder of ATV Big Air Tour, a nationally touring live motorsports show where 400-pound ATVs and dirt bikes fly up to 75 feet through the air at venues and events across the United States. She manages the marketing, branding, administration, merchandise and digital presence of a business that travels thousands of miles each season, often with three children in tow. Larissa uses ChatGPT as a day-to-day business assistant to bring scattered information together, identify mistakes and inconsistencies across social media, websites and internal documents, troubleshoot problems, uncover new opportunities, create marketing campaigns and reduce hours of administrative work. It has helped their small family-run company compete for attention and opportunities alongside some of the biggest names in live entertainment. The hours it saves give Larissa more time to get back to what she loves most: being creative.

Ted Taylor is a business owner and retired semiconductor executive with more than 25 years of leadership experience in technology development, manufacturing, and operations. Today, he serves as Vice President of Sandia Restaurants LLC, where he owns and operates three franchise restaurants, and as Owner of Texas Petcare LLC, a mobile pet grooming business serving the San Antonio, Texas market. Prior to focusing on his privately held businesses, Ted held multiple Vice President roles at Intel Corporation, including leadership positions in New Mexico manufacturing operations, global technology sourcing, and advanced memory and process development. Earlier in his career, he held senior technology leadership roles at ASML and Micron Technology, managing large engineering organizations and helping develop advanced semiconductor technologies. Ted holds a B.S. in Chemical Engineering from Montana State University and an M.S. in Materials Science Engineering. He is an inventor on more than 50 issued U.S. and international patents. Now retired from full-time corporate work, he focuses on operating and growing his businesses while enjoying mountain biking, skiing, camping, and time with his family.

Alex Martin Richmond is a Labor Economist on the Economic Research team at OpenAI, where she studies AI's impact on the labor market and how AI will transform the future of work. Previously, she was an Economist at the Burning Glass Institute, where she led research on workforce dynamics and labor market trends. She holds a PhD in Economics from the Massachusetts Institute of Technology. Prior to graduate school, she worked as a research assistant at the Federal Reserve Board of Governors in the Department of Financial Stability. She holds a B.A. in International Studies and Mathematics from the University of Mississippi.

Caroline Chin is a Visiting Economics Researcher at OpenAI and a PhD candidate in economics at the Massachusetts Institute of Technology. Her research explores how technological change gives rise to new forms of work and transforms existing jobs. At OpenAI, her current work focuses on the economic implications of AI for workers and labor markets. Prior to her doctoral studies, she worked in product management and public policy. She holds B.S. and M.Eng. degrees in Computer Science and Engineering from MIT.