How can AI help sports organizations deepen their connection with fans and the communities they call home? Patricia Mejia of Spurs Sports & Entertainment and Keia Cole of Brooklyn Sports & Entertainment will explore opportunities to understand community needs, expand access, and create more personal and meaningful fan experiences. The conversation will connect community impact with fan engagement, from local programs to relationships that extend beyond the arena, with a brief look at how staff learning and internal AI adoption can support that work.

How can AI help athletes train smarter, recover more effectively, and protect their health long after competition ends? Every elite athlete has distinct biology, health history, physical demands, and performance goals which require personalized approaches to training, nutrition, injury management, and recovery. Bringing together a biomedical researcher and two elite athletes, this panel will explore how AI can support that personalization while keeping athletes, coaches, and clinicians at the center.