About the Talk

Humans have always used tools to drive progress, prosperity, and abundance. Today, we stand at a pivotal moment—AI is one of the most powerful tools ever created, accessible to everyone. This shift will likely be as transformative as the dawn of the internet or the smartphone revolution.

Our mission is to ensure that AGI - or advanced AI - benefits all of humanity. This means making AI widely accessible through free tools like ChatGPT, which is already used by hundreds of millions worldwide—especially young creators shaping the future. They use it as a collaborator, accelerator, and amplifier of human creativity, productivity, and learning.

We recognize there is an entire population of people who are likely in the midst of figuring out what AI means to them. And our goal is to make AI accessible for everyone so we can all benefit from it - not just the more tech-savvy early adopters among us.

Making AI more accessible starts with awareness and curiosity, which is why we chose to appear on the Super Bowl stage, when a lot of people who are new to it will be watching. Our goal is to spark even more curiosity and help people understand how AI can open new possibilities in their lives.

Watching a Super Bowl is such a communal experience and what I love most about the ad is actually what happens off-screen; that moment when someone who’s less familiar with AI turns to a friend or family member in their living room and says ‘huh, show me how this ChatGPT thing works’. And all these new ideas open up for them.

This is our first ever television ad, and we wanted the process of making it to be an example of how new technologies complement a human creative team—to not replace it, but aid and enhance it.

We hope this ad inspires everyone watching the Super Bowl to think about the role AI can play in their own lives.

About the Speakers

Kate Rouch

Kate Rouch is the Chief Marketing Officer at OpenAI, where she is focused on building a global brand that makes AI feel accessible, inspiring, and useful. She believes AI is the most transformative technology of our time and is passionate about helping people understand and engage with its potential.

Previously, she was CMO at Coinbase, leading global marketing as crypto went mainstream. She spearheaded high-profile campaigns, including Coinbase’s viral bouncing QR code Super Bowl ad, one of the most talked-about in history.

Before that, she spent over a decade at Meta, helping scale the company from 500M to nearly 3B users and leading marketing for Instagram, WhatsApp, Messenger, and Facebook.

Her work has earned multiple creative awards, including the Direct Grand Prix at Cannes. She and her husband are avid skiers and equestrians, living in the Sierra Nevada mountains with their two kids and four horses.

David Droga

In every organization, there are two people who know the most about what is really going on: the CEO, and the person in the mailroom. Thankfully, David has had had the privilege of working in both roles and is better for it.

At 18, he began by delivering packages, learning, and keeping secrets at Grey Sydney. But later that year after winning National Student of the Year at the Australian Writers and Art Directors School, is when his creative career began.

He joined OMON Sydney as the agency’s first creative hire; moved to Saatchi & Saatchi Singapore as Executive Creative Director and Regional Creative Director at Saatchi Asia; then moved to London to be Chief Creative OUicer at Saatchi’s global headquarters. When Publicis Groupe acquired Saatchi in 2000, he became Worldwide Chief Creative OUicer of the Publicis network, which took him to New York in 2005.

In 2006, he opened Droga5—named after the number-coded laundry tag his mother sewed into his clothes to differentiate him from his four brothers at boarding school. With a team of brilliant creatives, strategists and makers, Droga5 hatched some of the most studied and successful campaigns of the last 25 years. Droga5 were named Agency of the year more than 30 times by industry press and global Award shows (Cannes, D&AD, One Show). In 2019, Droga5 was named Agency of the Decade by Adweek and in 2020 Agency of the Decade by Adage. In 2019, seeing the unbridled necessity of technology to scale, David sold Droga5 to consulting and tech giant Accenture—which was a game-changer for both companies.

David is an avid art collector, amateur farmer, terrible tennis player, and frustrated environmentalist. He sits on the board of the New Museum, the NY Public Theatre, and NYC Public Radio. In 2017, (with his brother Daniel) he created, funded and launched The Droga Family Foundation, which is now the largest Indigenous scholarship in Australia, in partnership with the Australian Government and the University of Technology, Sydney.His greatest accomplishment is creating 4 kids who aren't impressed with anything above.