About the Talk:

Join us for an interactive workshop exploring how custom GPTs are transforming feedback mechanisms and enriching learning experiences in higher education. This event dives into practical strategies educators can use to gather, analyze, and act on student feedback more efficiently, creating a responsive and engaging classroom environment.

Highlights include a live use case from Jake Cook, faculty at Harvard Business School, who will showcase how he uses custom GPTs to foster more interactive and personalized learning experiences in his digital marketing courses. Attendees will gain hands-on experience with building synthetic datasets, prompting, and deploying GPTs in educational settings. We’ll also cover tactical ways to lower adoption barriers and integrate GPTs seamlessly into existing curricula, giving educators practical tools for immediate implementation.

This workshop is designed for educators looking to leverage the power of AI to enhance their teaching methods and improve student engagement through responsive, data-driven practices.

About the Speakers:

Jake Cook teaches the popular "Digital Marketing Workshop" course for second-year MBA students at Harvard Business School, covering key areas such as SEO, paid and social media, Amazon strategy, influencer marketing, analytics, and basic machine learning applications with Python and GPT-4. His course also explores emerging trends like generative AI, privacy challenges, and personalization, often enriched by insights from leading industry experts. Learn more about how ChatGPT can be used by students to prove mastering digital marketing concepts and how AI can reduce plagiarism here.

In addition to teaching, Jake actively supports academic research and case study development, contributing to Harvard’s Executive MBA program and collaborating with Harvard Business Review on cases focused on data strategies in AI-powered e-commerce.

A lifelong entrepreneur and educator, Jake co-founded Tadpull, where he works with data scientists, software engineers, and digital marketers to help brands achieve sustainable growth through data and AI. With extensive experience in e-commerce, analytics, and digital marketing since 2007, Jake also pursues personal projects in machine learning, direct-to-consumer ventures, and the digital nomad lifestyle.

Siya Raj Purohit is an education leader at OpenAI, where she helps manage the growth of ChatGPT Edu across Higher Education. Join us in the Forum community to delve into Siya's impactful work and explore her vision for harnessing AI to create a more equitable future.