Creativity & Storytelling with AI

Will Selviz and Manuel Sainsily shared their innovative use of AI, XR, and immersive media to preserve cultural heritage, promote inclusive creativity, and explore new storytelling paradigms. Through their collaborative project “Protopica,” they demonstrated how tools like Sora, ImageGen, and GPT-4 can empower global youth, democratize access to emerging technologies, and showcase the positive impact of AI on art, culture, and education. Their work exemplifies how AI can drive shared prosperity, enhance public engagement, and foster a globally inclusive creative ecosystem.

The discussion featured Marion Carre and Valentin Schmite, co-founders of Ask Mona, alongside OpenAI's AI policy lead, Martin Signeux. The conversation explored the intersection of AI and culture, particularly how AI can enhance museum experiences, democratize knowledge, and expand accessibility to cultural heritage. Ask Mona has been using AI for nearly a decade, well before AI became mainstream, to create interactive, personalized experiences for museum visitors. The company’s work spans major cultural institutions like the Louvre and the Center Pompidou, as well as educational applications. The discussion also touched on broader themes, including AI’s role in creativity, how AI is evolving, and the ethical considerations in using AI for knowledge-sharing. Concrete examples, such as AI-powered interactive guides in museums, augmented school books, and "smart magnets" that enable conversations with historical figures, highlighted the impact of AI in making culture more engaging. Additionally, the conversation addressed AI’s ability to facilitate trust in cultural institutions and how AI could play a role in education beyond traditional settings.

The webinar, opened by Natalie Cone, the community architect of the OpenAI Forum, highlighted its inception in 2023 to bring together experts across disciplines to ensure artificial general intelligence (AGI) benefits all of humanity. The Forum has since enabled rich dialogues among Nobel laureates, Turing Award winners, and over 10,000 other experts, shaping the future of OpenAI's technologies. The session featured David Droga, CEO of Droga5 (part of AccentureSong), and Kate Rouch, Chief Marketing Officer at OpenAI, discussing the creative process behind OpenAI's inaugural television advertisement, which premiered during the Super Bowl. Kate emphasized AI as the transformative technology of our era, recounting her journey from leading global marketing at Coinbase, including a viral Super Bowl ad, to OpenAI, where she focuses on making AI accessible and inspiring. Her extensive experience at Meta, where she contributed to its massive user growth, underpins her expertise in global brand building. David reflected on his career from his early days in advertising in Sydney to founding Droga5, known for its creative and technologically savvy campaigns. He discussed his belief that creativity must be amplified by technology, evident in how Droga5’s campaigns have effectively combined creative boldness with technological innovation. A significant part of the conversation focused on the synergy between creativity and AI, with both speakers endorsing the power of AI to enhance, not replace, human creativity. They discussed how AI tools could democratize and expand creative processes, making them more inclusive. The dialogue also touched on maintaining authenticity in advertising, especially in high-stakes environments like the Super Bowl, advocating for ads that resonate with the brand’s core values rather than conforming to typical advertising clichés. The webinar concluded with insights into OpenAI’s future initiatives, emphasizing integrity and authenticity in communications and innovations. Natalie Cone wrapped up the session by thanking the speakers for their insights, reflecting on the productive discussion that not only illuminated OpenAI's advertising strategies but also the broader implications of AI in creative industries. This session was part of OpenAI’s broader effort to engage the public and experts in meaningful conversations about the future of AI and its societal impact, showcasing how strategic and thoughtful advertising can effectively communicate the transformative potential of AI.

At an event hosted by Natalie Cone, community architect of the OpenAI Forum, attendees celebrated the forum's impressive growth from 200 to 10,000 members through an evening rich with musical performances and insightful panel discussions highlighting the symbiosis of AI, music, and creativity. The evening opened with "Ode to the Sun and Moon," a collaboration between Wavv, an AI music startup led by Ivan Linn, and NASA. This performance transformed astronomical data from the 2024 solar eclipse into a mesmerizing musical piece, performed by Ivan Linn and Jess Chang from OpenAI, setting a high bar for the fusion of art and science. Another standout was Richard Reed Perry's "Music for Heart and Breath," produced by Carol Reiley, where the music was intricately conducted by Reiley's own heartbeats, illustrating the profound integration of human biological elements with musical artistry. This performance featured the talented Daniel Stewart and In Sun Jang, enhancing the composition with their skilled interpretations. Adding a layer of interactive neuro-technology to the evening, Tony Jebara, VP of Engineering, Head of AI/ML at Spotify, wore an Emotiv headset that displayed his brainwave responses in real time. Emphasizing this integration, Kim Old from Emotive elaborated on the advancements in neurotechnology, particularly its application in enhancing musical performances through brain-computer interfaces. The "Music is Math" panel discussion further delved into the interconnectedness of musical creativity and mathematical principles. The panel included insights from Ivan Linn and Carol Reiley, who shared how AI is transforming creative industries, and Greg Schmidt from NASA, who spoke on the potential of technology and space exploration to inspire future musical innovations. The panel was adeptly facilitated by Christine McLeavy from OpenAI’s Exploratory Audio Research Team, who steered the conversation towards exploring how AI is not just complementing but also revolutionizing traditional musical composition, thereby underscoring the forum's commitment to nurturing a community where technology and creativity converge to push the boundaries of what art and science can achieve together.

Lois Newman led another session in the exciting ChatGPT Enterprise Learning Lab series. During the session, participants gained valuable insights into deploying ChatGPT widely across their organizations, along with best practices for driving user adoption. Whether attendees were just beginning with ChatGPT or looking to scale existing initiatives, the session provided actionable strategies for ensuring success. Designed to guide users through the ins and outs of GPT technology, the series offered a comprehensive overview of essential topics. The agenda covered: 1. AI Strategy 2. Change Management 3. Understanding ChatGPT Users 4. Developing Use Cases 5. Adoption Initiatives