Event Replay: Reimagining Cultural Heritage With OpenAI, Sanskriti Foundation, and Ask Mona

00:00:09 [Speaker 1] I wanna give a huge thank you to our partners, the Sanskriti Foundation and Museum, and the incredible team at AskMona. 00:00:17 [Speaker 1] I also wanna thank everyone who helped to bring today together, including my amazing colleagues, Sarah, Morgan, Rohan, Kavitha, and so many others, and, of course, all of you for joining us here today. 00:00:30 [Speaker 1] We're especially excited to welcome you to our very first forum in India. 00:00:38 [Speaker 1] India's cultural heritage is vast, diverse, and deeply rooted, spanning languages, regions, traditions, and histories. 00:00:47 [Speaker 1] And yet so much of the heritage remains hidden, stored in archives, libraries, and museum collections that many people never get to experience.

00:00:59 [Speaker 1] Advances in AI create an opportunity to transform these static collections into living interactive experiences, experiences that people like us can engage with in our own languages and at our own pace. 00:01:14 [Speaker 1] That's why we're all here today. 00:01:16 [Speaker 1] This gathering brings together cultural institutions, technologists, policy makers, and community leaders to explore how AI can expand access to cultural heritage, inspire collaboration across sectors, and help shape the future of museums and archives in the digital age. 00:01:33 [Speaker 1] At its best, technology doesn't replace institutions, it deepens our connection to them. 00:01:40 [Speaker 1] And this partnership definitely reflects all of this beliefs.

00:01:44 [Speaker 1] Sanskriti Foundation is home to one of India's largest and longest running artist residency programs and has hosted more than a thousand artists across disciplines at its Delhi campus. 00:01:55 [Speaker 1] This longstanding commitment to experimentation, preservation, and cultural exchange makes this collaboration especially meaningful. 00:02:05 [Speaker 1] You're in for a real treat today. 00:02:07 [Speaker 1] We'll begin with a few words from Ms. 00:02:08 [Speaker 1] Lily Pandya, Joint Secretary, Ministry of Culture from the Government of India, then demo with Marion Carre, Co founder of CEO and Ask Mona.

00:02:19 [Speaker 1] This will then lead into a panel discussion followed by an audience Q and A, facilitated by our very own chief economist, Ronnie Chatterji, who will be joined by Amish Tripathi, author, broadcaster, and former diplomat, in addition to Varun Jain, managing trustee on the board of Sanskriti Foundation. 00:02:40 [Speaker 1] This discussion is followed by a lunch and networking hour where you'll be able to explore the artifacts from the Sanskriti Museum in the gallery and interact with them directly by scanning the QR codes on display. 00:02:52 [Speaker 1] If you have any questions, look for a team member in black. 00:02:56 [Speaker 1] And for the Q and A, let's keep questions brief so we can get to as many as possible. 00:03:02 [Speaker 1] We're grateful to be here in India and excited to continue collaborating in the future.

00:03:06 [Speaker 1] Please complete your forum profile and invite your referrals to help join the community so we can host more events like this for your community in India. 00:03:15 [Speaker 1] I welcome you to put your hands together for our panelists. 00:03:20 [Speaker 1] I'm gonna pass the mic to miss Lily Pandia.

00:03:26 [Speaker 2] Good morning and Namaste. 00:03:29 [Speaker 2] Extremely happy to be here,

00:03:31 [Speaker 3] and I hope I am sufficiently audible now. 00:03:34 [Speaker 3] Mr. 00:03:34 [Speaker 3] Varun Jain, Mr. 00:03:36 [Speaker 3] Ronnie Chatterji, Amish Tripathi, and Marion. 00:03:39 [Speaker 3] The distinguished panelists for the day.

00:03:42 [Speaker 2] And I must acknowledge the presence of, Doctor. 00:03:46 [Speaker 2] Shah Fazal and Nachal Pandya from IJNCA. 00:03:50 [Speaker 2] And, very bright, sharp and young looking audience. 00:03:54 [Speaker 2] So it is in the mood over here and the energy levels and the vibe is very much in keeping with what we are going to discuss about. 00:04:02 [Speaker 2] Of course, what I was told is, that we are going to talk about museums and the use of AI in enhancing the museum experience.

00:04:13 [Speaker 2] So, I guess what I have to tell you is this. 00:04:17 [Speaker 2] What are museums? 00:04:20 [Speaker 2] Museums house our most celebrated antiquities and artifacts. 00:04:26 [Speaker 2] They, and each of these objects perhaps are rich in meanings, in memory, and also a compelling story of human dexterity, which tell us how far we have come, through the corridors of time, who we are, the heritage that we have inherited, the civilizational heritage that we have inherited, and you know, what is our identity, Where we have come and where we are headed? 00:04:58 [Speaker 2] So museums museums do all this all at once.

00:05:02 [Speaker 3] Now,

00:05:05 [Speaker 2] the the few points that I have to put before you for consideration in the context of what is happening, and what you are going to hear very shortly, is that what are the museums what is the relevance of museums today? 00:05:19 [Speaker 2] And how our engagement with our heritage, with culture has changed over a period of time, and what role has technology and some disruptive technologies like AI have played in in altering the way we consume culture, altering the way we disseminate information, altering the way we understand ourselves. 00:05:43 [Speaker 2] One cannot lose fact of the, you know, sight of the fact that this small panel discussion is also happening in the context of the larger AI summit that India is having right now. 00:05:55 [Speaker 2] And given the overwhelming response to it, you know, one has to just understand how imminent this is. 00:06:03 [Speaker 2] It is no longer something that we talk about in terms of tomorrows or in terms of, you know, something that is going to happen in future.

00:06:10 [Speaker 2] It is here and now and now here to stay. 00:06:13 [Speaker 2] So one of the most important contributions that AI has to make, especially in the culture and heritage and the museum sector, is, in keeping with the experience economy. 00:06:26 [Speaker 2] The youth today wants to experience culture and consume culture in a particular way. 00:06:32 [Speaker 2] It is no longer enough just to look at an object, which is beautifully in a beautifully curated space, but also to understand how did the object come about, who made it, where, what is the provenance of it, What is the what is it that the object that we see in front of us? 00:06:50 [Speaker 2] And not just the object, very many different things.

00:06:53 [Speaker 2] I mean, museums house a whole, you know, wealth of textiles, of manuscripts, of epigraphs, of numismatics, of coins, of of, so many things. 00:07:05 [Speaker 2] So how did they come about and what is it that they tell us? 00:07:08 [Speaker 2] And now technology has made it so easy for us to understand, to to come to terms with not to come to terms with, but to engage with these, what used to be inanimate objects at one point. 00:07:22 [Speaker 2] And therefore museums have become or any cultural space like this, which houses all these antiquities and artifacts, you know, which are redolent with our history, our journey through corridors of time. 00:07:37 [Speaker 2] They tell us about, you know, how far we have come and how have we we have come here, and how do we understand, how do we comprehend that journey.

00:07:49 [Speaker 2] Now in this context, some of the things that we are that is going on in in, the culture sector and some of the things that, we are spearheading and we are very proud about, proud about it from the Ministry of Culture, Government of India, is that we have, just started the Gyan Bhartan Mission. 00:08:10 [Speaker 2] And, there was a very nice stall that was put up. 00:08:12 [Speaker 2] So those of you who have visited the, AI summit going on in Bharat, Manapam would have gone there and seen it. 00:08:19 [Speaker 2] Now there, they have developed, a model where you can actually with the use of AI, where you can actually communicate with the with the epigraphs and with the manuscripts, where you can talk to them and ask questions in real time and and get your responses. 00:08:37 [Speaker 2] The other project that we are, going to be, you know, coming up with and announcing very shortly would be The UK Yogin Bharat.

00:08:45 [Speaker 2] Now UK Yogin Bharat is going to be is poised to be one of the largest museums in the world. 00:08:52 [Speaker 2] And, it is coming up in the recently vacated north and south block, buildings, which were the former secretariat buildings. 00:09:00 [Speaker 2] And now it is poised to receive this museum. 00:09:04 [Speaker 2] And our idea is that right from the beginning, right, right from the time we start, you know, planning our galleries and planning, the management of the museum, how do we employ technology? 00:09:16 [Speaker 2] How do we employ, AI to ensure that we are able to give a very good experience to the people who come?

00:09:25 [Speaker 2] How can they immerse themselves in the atmosphere, soak in what they see, what they understand? 00:09:31 [Speaker 2] And how do we give a staying power to what we are trying to show, what we are trying to display? 00:09:37 [Speaker 2] And also in the management of the museums, in the visitor flow, in the circulation, in in ensuring that people know, where they have to go and what they have to see. 00:09:50 [Speaker 2] And they can actually then customize, you know, how to give bespoke solutions because everybody goes to a cultural institution, especially a memory institution like a museum, to take back what they want to take back. 00:10:03 [Speaker 2] So how do we get that customized experience?

00:10:06 [Speaker 2] So this is, some of the things that we are going to do. 00:10:10 [Speaker 2] And beyond that, I want to wish all of you all the very best. 00:10:15 [Speaker 2] Thank you very much for having this, very, very topical and a very interesting, you know, discussion or panel session that you have organized. 00:10:25 [Speaker 2] I congratulate you, mister Jain, and, thank you for having us here. 00:10:30 [Speaker 2] And I look forward to a very engaging, conversation and I look forward to learning from all of you.

00:10:36 [Speaker 2] And beyond that, you know, just before we came here, I was talking to our panelists and our host and I was telling them about, about an exhibition. 00:10:49 [Speaker 2] In fact, there are two exhibitions that are going on right now, hosted by the Ministry of Culture. 00:10:54 [Speaker 2] And I invite all of you to come and have a look. 00:10:57 [Speaker 2] One is the light and the lotus, the relics of the awakened one. 00:11:01 [Speaker 2] Now it is for the very first time that we have the gem relics of Buddha, the historical Buddha himself, brought together at one place.

00:11:09 [Speaker 2] And this is going on in the Kilarai Petrona Cultural Complex. 00:11:13 [Speaker 2] There has been some, I can't say substantial press, but there has been a good, excitement about this exhibition. 00:11:21 [Speaker 2] So please come and see it. 00:11:22 [Speaker 2] It is our work. 00:11:23 [Speaker 2] And I would particularly invite Marion and Ronnie and and Amish and, mister Jain to come and have a look and tell us, what we can do, how can how we can employ AI over there to ensure that, you know, the excitement that is already, among the people to come and see the place is further enhanced.

00:11:45 [Speaker 2] So, that is one, and we are also having some, very good exhibitions happening in the National Gallery of Modern Art. 00:11:53 [Speaker 2] See, it is said that, you know, there is nothing more powerful than an idea whose time has come. 00:11:59 [Speaker 2] And AI in employed, in the service of culture and heritage, in the service of curiosity, in the service of, you know, knowledge production is an idea whose time has come. 00:12:21 [Speaker 2] So, thank you very much. 00:12:23 [Speaker 2] And I also would say that, because this is something that I always say and I was telling you guys that I'm just back from, Bombay, Mumbai, where we had, you know, a day long, discussion on different topics.

00:12:40 [Speaker 2] And the session that I had the privilege to moderate was on culture and creative economies. 00:12:45 [Speaker 2] Culture and creative industries and creative economy. 00:12:48 [Speaker 2] And there, there's always this, I don't know, even now, although AI is so much a part of our real life and daily life that this is hardly a debate anymore. 00:13:01 [Speaker 2] But there is still a conversation about how much technology? 00:13:05 [Speaker 2] What technology?

00:13:07 [Speaker 2] Is technology there to only aid and abet our understanding? 00:13:11 [Speaker 2] Or is technology there to overpower our understanding? 00:13:15 [Speaker 2] So while, of course, the panel will navigate through these questions, there is one thing that I'd like to say is that stay curious, stay hungry for knowledge, for understanding, and also that creativity itself, which created AI, is itself, an entirely renewable, sustainable, and a limitless resource. 00:13:36 [Speaker 2] So, while not comparing, but still I would like to say that let us learn to live with AI and see as to how they how AI and the different tools and mechanisms that it engenders helps us understand ourselves and understand our heritage and consume culture in the best possible manner. 00:13:58 [Speaker 2] So thank you very much, and I look forward to a very engaging discussion here.

00:14:08 [Speaker 3] Thank you so much for such, an inspiring introduction, and I think there is a lot of topics, we're going to explore in this panel, that you brought, in your introduction. 00:14:21 [Speaker 3] But before that, I'd like to show you some demo, of what's happening here. 00:14:27 [Speaker 3] So I'm Marion Carrey. 00:14:29 [Speaker 3] I'm the CEO and cofounder of AskMunda. 00:14:32 [Speaker 3] And we're going to talk more, Esther, about AskMundo's mission.

00:14:35 [Speaker 3] But if I can sum it, in one sentence, it would be that that Asperger will leverage artificial intelligence at the service of curiosity. 00:14:44 [Speaker 3] And you talk also about curiosity. 00:14:47 [Speaker 3] So what's happening here? 00:14:49 [Speaker 3] Before showing the demonstration, I'd like you to imagine the context where you can use it. 00:14:55 [Speaker 3] So let's say, for example, you are at the entrance of the Trafalgar Palace or maybe at the Indian Museum of, terracotta.

00:15:04 [Speaker 3] You're in front of an artwork, and suddenly you have a lot of questions that come to your mind that you'd like to learn about. 00:15:12 [Speaker 3] And so thanks to this tool, what you can do is take your phone out of your pocket, scan a QR code, and start to, interact, with, the AI docents to learn more about it. 00:15:26 [Speaker 3] So let's see what happen if, I launch, the experiments and scan the QR codes.

00:15:34 [Speaker 4] Across village shrines in Gujarat, rows of terracotta horses stand as offerings made in fulfillment of vows or in gratitude for protection. 00:15:44 [Speaker 4] Here are some examples of questions you can ask to begin our conversation.

00:15:51 [Speaker 3] Can you tell me more about their meaning?

00:15:58 [Speaker 4] They are votive offerings. 00:16:00 [Speaker 4] A clay promise made visible then fulfilled at a shrine. 00:16:04 [Speaker 4] Many Adivasi communities believe ancestors' spirits influence the living. 00:16:10 [Speaker 4] Horses are placed near ritual enshrinements, often beneath village trees.

00:16:16 [Speaker 3] So if it's loud and I don't want to ask my question using my voice, I can also type my question to be able to learn about it.

00:16:27 [Speaker 4] They were made by potters, often Hindu kumhars, for Adivasi patrons. 00:16:33 [Speaker 4] The clay was locally sourced, cleaned, refined, and kneaded for smoothness.

00:16:41 [Speaker 3] So what we've seen here is that people can choose the way they prefer to interact because we've seen that it's a kind of fifty fifty situation. 00:16:49 [Speaker 3] Half of prefer of people prefer to read and to type, and the other half prefer to listen, and to talk while they are looking at the artwork. 00:16:59 [Speaker 3] Work. 00:16:59 [Speaker 3] So we want everybody to feel comfortable. 00:17:02 [Speaker 3] And it's also a matter of accessibility so that people, if they can't speak or they can listen, they can have access to, this kind of knowledge.

00:17:11 [Speaker 3] But you don't only have to ask questions. 00:17:13 [Speaker 3] There is another kind of interaction you can have with this tool. 00:17:18 [Speaker 3] It's so beautiful. 00:17:19 [Speaker 3] I really like seeing it.

00:17:26 [Speaker 4] They reward close looking, don't they? 00:17:29 [Speaker 4] Try following the long cylindrical neck up to the erect ears. 00:17:34 [Speaker 4] That stretched silhouette gives it alertness and speed. 00:17:38 [Speaker 4] Look for the join lines between torso, neck, and legs. 00:17:42 [Speaker 4] The figure is modular, then unified by handwork.

00:17:46 [Speaker 4] On the surface, notice the relief patterns and comparison decorations. 00:17:51 [Speaker 4] They often echo local textile embroidery through geometric rhythms. 00:17:55 [Speaker 4] If you spot a circular hole near the front below the neck, it signals the hollow body. 00:18:01 [Speaker 4] That hollowness helps the form survive firing. 00:18:04 [Speaker 4] Do you see paint, lime coating, or only the raw terracotta skin?

00:18:10 [Speaker 3] So what we've seen here is that I could so I can also share an emotion or a depression, to say what I feel in front of this artwork. 00:18:19 [Speaker 3] And what is interesting here is that it's a in another door to be able to delve into, the context of the artwork. 00:18:28 [Speaker 3] And you can also see that in the kind of response I have, I have the AI docent, which is here to also tell me about what I can look, what kind of details I can figure out to be able to learn more about this artwork. 00:18:43 [Speaker 3] And the thing here is that we talk about, accessibility and, of course, there is, like, physical accessibility. 00:18:49 [Speaker 3] Can I go inside the museum?

00:18:52 [Speaker 3] But there is also, an issue with symbolic accessibility, because sometimes people, when they go inside the museum, they don't know exactly where to look, what to do. 00:19:03 [Speaker 3] And here, the tour is also here to give people some keys about, how they can look at Artfolks and what they can see. 00:19:11 [Speaker 3] And this is also the reason why we put some kind of suggestions, at the beginning of the experience, but also during the discussions. 00:19:21 [Speaker 3] Because at the beginning, when we launched this kind of project, so it's been ten years that, we're doing it, so when we've seen the rise of generative AI, we were like, oh, it's amazing. 00:19:31 [Speaker 3] People are going to be able to ask any question they have.

00:19:35 [Speaker 3] But then we noticed a kind of blank page effect where people don't know exactly what kind of question to ask. 00:19:42 [Speaker 3] So this is why we also wanted to be able to give them some kind of input and also to be here during the the long the along the conversation. 00:19:52 [Speaker 3] So now let's ask something different. 00:19:55 [Speaker 3] Is the weather going to be hot tomorrow?

00:20:01 [Speaker 4] I can't help with weather forecasts. 00:20:04 [Speaker 4] If you'd like, ask me about the votive terracotta horses here. 00:20:08 [Speaker 4] Their making, meaning, or ritual placement.

00:20:12 [Speaker 3] So the whole point here is to discover about, the museum of Indian terracotta artworks and not to talk about the waiver. 00:20:21 [Speaker 3] So in the contents that was created by the team, of course, there is no information about the waiver, and the AI is here to also, show this limit and then bring back, the user to the core of the conversation. 00:20:35 [Speaker 3] And the whole point here when you deploy AI in museum is trust because museums are place of trust. 00:20:43 [Speaker 3] People trust museums, so they don't want to have information that is not validated by the museum. 00:20:49 [Speaker 3] So this is why here, this technology is here to leverage on the museum contents.

00:20:55 [Speaker 3] So, Social Security Foundation, made a very good work to be able to create all the information, that was also that was then trained, to be able to, leverage for the AI to be able to leverage on this kind of content. 00:21:10 [Speaker 3] So that's when I have this kind of question, then the AI is saying that it's not here to be able to, to answer about it, but that it can share more contents. 00:21:20 [Speaker 3] And I think for museums, there is an opportunity here because most of the time, they have a lot of content available. 00:21:27 [Speaker 3] But this content is not available for visitors, So it's also a good way to reuse all this kind of available material to be able to bring it in new form and new shape for the visitors. 00:21:40 [Speaker 3] So that was for this kind of first introduction.

00:21:43 [Speaker 3] We're going to delve more into it, after, but I wanted to thanks, OpenAI and, of course, the Sanskriti, foundation for this project. 00:21:53 [Speaker 3] We had a lot of pleasure working on. 00:21:55 [Speaker 3] And, of course, please, trade at, after the panel at Trafalgar Palace and, of course, come to, the Museum of Indian terracotta to be able to see its amazing collection and experiment it there. 00:22:10 [Speaker 3] Thank you.

00:22:17 [Speaker 5] Thank you so much. 00:22:18 [Speaker 5] Yeah. 00:22:20 [Speaker 5] Let's get in now to a discussion about these topics. 00:22:23 [Speaker 5] My name is Ronnie Chatterji. 00:22:25 [Speaker 5] I'm the chief economist of OpenAI.

00:22:28 [Speaker 5] You might wonder why The Economist is doing this panel. 00:22:30 [Speaker 5] Right? 00:22:31 [Speaker 5] So what does anyone have any guesses? 00:22:32 [Speaker 5] Well, how how many people use, AI every day in their daily lives? 00:22:36 [Speaker 5] So quote keep your hands up.

00:22:37 [Speaker 5] How many people have been using it for more than one year? 00:22:41 [Speaker 5] Okay. 00:22:42 [Speaker 5] Think back to the first thing you ever asked AI, the first thing you asked it to do, and now think about what you asked it to do today. 00:22:50 [Speaker 5] The capabilities of these tools have grown so much since last year's AI summit in Paris to today's AI summit in Delhi. 00:22:57 [Speaker 5] I've seen it working at OpenAI.

00:23:00 [Speaker 5] And as the chief economist, the question I get more often than anything else is, what does the advancement in AI capabilities mean for the future of work? 00:23:10 [Speaker 5] That's the question I have to answer all over India. 00:23:12 [Speaker 5] It's the question I've addressed today at several panels, but I'm not on the hot seat today. 00:23:17 [Speaker 5] I get to ask these three experts about a different question, which is, what does the increase in AI capabilities mean for humanity? 00:23:26 [Speaker 5] Because I'm a teacher and I'm a father, and my heritage is from Bengal.

00:23:31 [Speaker 5] My wife's heritage is from Gujarat. 00:23:32 [Speaker 5] One day, I'm gonna bring my children to look at those exhibits that you'll see later today. 00:23:36 [Speaker 5] And the question in an era of AI is, as our distinguished speaker mentioned, will my kids have the hunger to learn when you can ask AI anything? 00:23:46 [Speaker 5] Will they have the critical thinking muscles to ask the follow-up questions that Marion was asking? 00:23:53 [Speaker 5] In an age of intelligence, as machines become more powerful, what is the role for humans?

00:23:59 [Speaker 5] And this also resonates with how we think about the subjects we study in school. 00:24:04 [Speaker 5] If you grow up as an American of Indian descent, they often give you two pieces of advice. 00:24:08 [Speaker 5] You can either be an engineer or you can be a doctor. 00:24:11 [Speaker 5] And now the question in The US, and I know the question here, what should my kids study? 00:24:16 [Speaker 5] And what about the humanities?

00:24:18 [Speaker 5] What about cultural heritage? 00:24:19 [Speaker 5] And so I'm so excited today to welcome these experts who are on the cutting edge of technology and the humanities. 00:24:26 [Speaker 5] And I personally am incredibly optimistic that the age of intelligence will also be an age of flourishment for humanity. 00:24:34 [Speaker 5] I wanna start with Marion. 00:24:36 [Speaker 5] We just saw this amazing experience in action.

00:24:39 [Speaker 5] But I think for those of us who are interested in the technology side, we know there's a lot of things going on underneath the hood. 00:24:45 [Speaker 5] Beautiful user interface, beautiful question and answer. 00:24:48 [Speaker 5] But can you just help us understand the technology behind it? 00:24:52 [Speaker 5] And also for a first time visitor, what do you want them to feel as a designer of a product like this the first time they see these amazing objects?

00:25:01 [Speaker 3] So, to address the first part of the question, what's happening under the hoods? 00:25:06 [Speaker 3] We're leverage the we're leveraging the power of, OpenAI language model to be able each time that someone is asking a question to interpret this question. 00:25:18 [Speaker 3] And then the Askmonaut technology, which is a kind of a agentic, solution is here to be able to look at the knowledge base, see what information we have about this question, and then retrieve the information to the visitor. 00:25:33 [Speaker 3] And what's also interesting here is that we can have, various level of personalization. 00:25:39 [Speaker 3] So we can choose how the AI is going to address.

00:25:42 [Speaker 3] Someone can also say, like, oh, I'm with my, children at this age. 00:25:46 [Speaker 3] Can you explain it, in a way that is easy to, understand for for him or for her? 00:25:52 [Speaker 3] So it's here that we can leverage the power of this kind of technology, but then add more contents to it so then the AI can really delve into, more information. 00:26:03 [Speaker 3] So So that's for the first part of the question. 00:26:05 [Speaker 3] For the second one, my hope is that, people will feel comfortable asking all the kind of questions they can have because sometimes the situation in museum is that you're coming inside the museum and you're having this question that you don't want to ask because you feel it might be a very silly question, so you should not ask this question to someone.

00:26:29 [Speaker 3] Or maybe you have a very specific question in mind, but you look at, the documents available for you. 00:26:36 [Speaker 3] Let's say you don't have a guide available. 00:26:38 [Speaker 3] You just have documents and you can't find the information. 00:26:41 [Speaker 3] And maybe you're going to look on Wikipedia, but it's natural that you're going to to find it there too. 00:26:47 [Speaker 3] Or maybe you're coming with your children and your children is asking a question that you don't know about, but it's your the mom or the dad, and you're supposed to know about the question and you would feel very bad to have to invent something to, to be able to, to answer.

00:27:02 [Speaker 3] So in all types of situation, we hope that people will be able to find out what they are looking for and also have this kind of various level of interaction where you can just ask a question, share an emotion, and all of it is, as much as open doors to be able to interact, with the artworks and learn more about it.

00:27:25 [Speaker 5] Wonderful. 00:27:26 [Speaker 5] So there are no dumb questions. 00:27:27 [Speaker 5] And if your kids stump you, just use ChatGPT. 00:27:30 [Speaker 5] This is what I'm hearing and use Ask Mona. 00:27:32 [Speaker 5] Right?

00:27:32 [Speaker 5] This is the idea. 00:27:33 [Speaker 5] I wanna turn to the Sanskriti Foundation, and this really couldn't have happened without collaboration Baru. 00:27:39 [Speaker 5] And and these projects take lots of partners. 00:27:42 [Speaker 5] What was your inspiration to work on this, and, and how is this helping make Indian cultural heritage more accessible to many people?

00:27:50 [Speaker 6] Thank you. 00:27:52 [Speaker 6] So thank you, first of all, to, all our partners here and miss Lily Pandya for taking taking the time out to come and participate in this. 00:28:02 [Speaker 6] What I look at this as is a very novel use case in looking at how heritage and AI can be combined together. 00:28:11 [Speaker 6] And that, to be honest, for us was the sole motive as Sanskriti Foundation to offer this use case up to the community of cultural practitioners and museum practitioners, and many of us in the audience here who work with culture as a pilot that we can learn from. 00:28:31 [Speaker 6] To help you understand why we chose, the terracotta museum in particular, I want to get into a little bit of the context of the foundation, how this, collection came about, and why this particular theme was chosen.

00:28:46 [Speaker 6] So I will take you back in time to the nineteen seventies when my grandfather started collecting what became the first, Shri O P Jain. 00:28:57 [Speaker 6] Some of you may know him. 00:28:59 [Speaker 6] Very eminent cultural, entrepreneur and cultural, activist. 00:29:04 [Speaker 6] He started collecting these objects when the tastes and sensibilities of modern Indians, urban Indians had started to change. 00:29:12 [Speaker 6] And the objects like sarotas and pandans and, you know, other everyday objects that we saw in our grandparents' houses, those were being trashed and being replaced with plastic and other modern mass produced things.

00:29:27 [Speaker 6] And I think he had the the vision and the clever aunts to say that at some point, people are going to see this in a museum. 00:29:35 [Speaker 6] I think it was pretty, far ahead of his, you know, thinking that time to actually take that effort to elevate the position of the everyday, the, tribal and the folk and the urban into a museum space, which I think was a pioneering, ex experiment or a platform at that point. 00:29:54 [Speaker 6] And I think that is the strength of, this collection and the combo combination of AI. 00:30:00 [Speaker 6] So that's what I was thinking when I was thinking of the terracotta collection. 00:30:06 [Speaker 6] There is this, wonderful story that my grandfather and I sometimes, talk about, which is about how the word for, yesterday and tomorrow in Hindi is the same.

00:30:19 [Speaker 6] It's kal, you know, so, so to us, this project was really about connecting the dots between ancient heritage and about what is inevitably gonna be disruptive and hugely disruptive in, the twenty first century. 00:30:34 [Speaker 6] So that was the thinking in terms of connecting the dots. 00:30:37 [Speaker 6] Why we chose terracotta is because I think the tradition of clay actually goes back to Indus Valley civilization, and we have documentation since then of how it changed through the various empires, the Guptas, the Kushanas, the Mauryas, the Shungas, all the way to contemporary terracotta. 00:30:56 [Speaker 6] So the amount of stories and traditions and, and, you know, the processes, the usage is actually linked to the everyday life of a billion plus people of India, even till date. 00:31:10 [Speaker 6] And I think even having grown up around these museums, it wasn't very apparent with an English caption.

00:31:17 [Speaker 6] You know, today, I can scan a QR code in front of a horse in the collection and actually have a deep conversation on the context of the object. 00:31:26 [Speaker 6] And that's that's not that wasn't possible, you know, two years before. 00:31:31 [Speaker 6] You can have it in multiple languages today. 00:31:34 [Speaker 6] So I think that potential of taking rich language of this object, which is much more than an object that a traditional gallery sends. 00:31:45 [Speaker 6] So that history, that tradition, that connecting the dots, was really the motivation.

00:31:52 [Speaker 6] What I look at this as is a very novel use case in looking at how heritage and AI can be combined together. 00:32:02 [Speaker 6] And that, to be honest, for us was the sole motive as Sanskriti Foundation to offer this use case up to the community of cultural practitioners and museum practitioners, and many of us in the audience here who work with culture as a pilot that we can learn from. 00:32:22 [Speaker 6] To help you understand why we chose, the terracotta museum in particular, I want to get into a little bit of the context of the foundation, how this collection came about and why this particular theme was chosen. 00:32:36 [Speaker 6] So I will take you back in time to the nineteen seventies when my grandfather started collecting what became the first Sanskrit museum. 00:32:46 [Speaker 6] Shri O P Jain.

00:32:47 [Speaker 6] Some of you may know him, very eminent cultural, entrepreneur and cultural, activist. 00:32:55 [Speaker 6] He started collecting these objects when the tastes and sensibilities of modern Indians, urban Indians had started to change. 00:33:03 [Speaker 6] And the objects like sarotas and pandans and, you know, other everyday objects that we saw in our grandparents' houses, those were being trashed and being replaced with plastic and other modern mass produced things. 00:33:18 [Speaker 6] And I think he had the, the vision and the clairvoyance to say that at some point, people are going to see this in a museum. 00:33:26 [Speaker 6] I think it was pretty, far ahead of his, you know, thinking that time to actually take that effort to elevate the position of the everyday, the, tribal and the folk and the urban into a museum space, which I think was a pioneering, ex experiment or a platform at that point.

00:33:45 [Speaker 6] And I think that is the strength of, this collection and the combo combination of AI. 00:33:51 [Speaker 6] So that's what I was thinking when I was thinking of the terracotta collection. 00:33:57 [Speaker 6] There is this, wonderful story that my grandfather and I sometimes, talk about, which is about how the word for, yesterday and tomorrow in Hindi is the same. 00:34:09 [Speaker 6] It's Kal, you know, so, so to us, this project was really about connecting the dots between ancient heritage and about what is inevitably gonna be disruptive and hugely disruptive in, the twenty first century. 00:34:24 [Speaker 6] So that was the thinking in terms of connecting the dots.

00:34:28 [Speaker 6] Why we chose terracotta is because I think the tradition of clay actually goes back to Indus Valley civilization, and we have documentation since then of how it changed through the various empires, the Guptas, the Kushanas, the Mauryas, the Shumnas, all the way to contemporary terracotta. 00:34:46 [Speaker 6] So the amount of stories and traditions and and, you know, the processes, the usage is actually linked to the everyday life of a billion plus people of India even till date. 00:35:00 [Speaker 6] And I think even having grown up around these museums, it wasn't very apparent with an English caption. 00:35:08 [Speaker 6] You know, today I can scan a QR code in front of a horse in the collection and actually have a deep conversation on the context of the object. 00:35:17 [Speaker 6] And that's that's not that wasn't possible, you know, two years before.

00:35:22 [Speaker 6] You can have it in multiple languages today. 00:35:24 [Speaker 6] So I think that potential of taking rich language of this object, which is much more than an object that a traditional gallery sense. 00:35:36 [Speaker 6] So that history, that tradition, that connecting the dots was really the motivation.

00:35:42 [Speaker 5] Oh, I mean, congratulations, Varun. 00:35:45 [Speaker 5] Just connecting the dots, building on your grandfather's legacy, and the benefits are for all of us today as you link yesterday and tomorrow. 00:35:54 [Speaker 5] I wanna turn to Amish. 00:35:56 [Speaker 5] You're famous for presenting an Indian perspective to global audiences in so many different medium. 00:36:01 [Speaker 5] We talked beforehand about how AI will affect storytellers.

00:36:06 [Speaker 5] Is it an asset for storytellers in an era where we have new technologies, or will it be a challenge for storytellers? 00:36:12 [Speaker 5] How do you think about this in your own work and for all the storytellers in the audience?

00:36:18 [Speaker 7] Look. 00:36:19 [Speaker 7] AI is one of the most consequential inventions in human evolution. 00:36:23 [Speaker 7] And right up there with Internet, electricity, even the control of fire. 00:36:28 [Speaker 7] Right? 00:36:29 [Speaker 7] It's gonna impact everything, both positively and negatively.

00:36:31 [Speaker 7] That's that is just a statement of fact factually. 00:36:34 [Speaker 7] It's not gonna be all positive. 00:36:35 [Speaker 7] There'll be some negative. 00:36:37 [Speaker 7] But let me, address one thing which strikes me in movies. 00:36:41 [Speaker 7] Right?

00:36:43 [Speaker 7] Among the most popular ways, to impact the cultural conversation. 00:36:48 [Speaker 7] How many of you guys have seen Independence Day? 00:36:50 [Speaker 7] You know, the alien invasion? 00:36:53 [Speaker 7] Not not the sequel. 00:36:54 [Speaker 7] That was scrapped.

00:36:54 [Speaker 7] The original one. 00:36:55 [Speaker 7] The nineteen nineties one. 00:36:57 [Speaker 7] Yeah. 00:36:57 [Speaker 7] So I saw that on TV. 00:36:59 [Speaker 7] Okay.

00:37:00 [Speaker 7] With my nephew, who was 10 years old at that time. 00:37:04 [Speaker 7] And he told me at the end of the movie a very obvious question. 00:37:08 [Speaker 7] How come we see Americans doing all the fighting? 00:37:11 [Speaker 7] And how come Indians come in only at one scene where we start applauding? 00:37:15 [Speaker 7] Right?

00:37:15 [Speaker 7] They're all they saved us. 00:37:17 [Speaker 7] And then there are Arabs also. 00:37:18 [Speaker 7] And then there are Chinese also. 00:37:19 [Speaker 7] And at the end we just come in for those few scenes. 00:37:22 [Speaker 7] And I always believe in being honest to my nephew.

00:37:24 [Speaker 7] He was 10 years old. 00:37:25 [Speaker 7] I told him, look, they had the money, man. 00:37:27 [Speaker 7] So they made the story. 00:37:28 [Speaker 7] They made the movie. 00:37:29 [Speaker 7] So obviously it will be from their perspective.

00:37:32 [Speaker 7] Now the point is that Hollywood has great storytellers, but the secret sauce they have is budgets way beyond any other industry can even imagine. 00:37:44 [Speaker 7] Right? 00:37:44 [Speaker 7] So they can present a spectacle that we simply cannot. 00:37:48 [Speaker 7] What AI does is it's not there yet, at least, I think. 00:37:51 [Speaker 7] Okay.

00:37:51 [Speaker 7] And you can make maybe a one minute, one and a half minute real a two hour movie. 00:37:55 [Speaker 7] The consistency simply isn't there. 00:37:57 [Speaker 7] The emotions don't come out right. 00:37:59 [Speaker 7] But I think it will be there. 00:38:00 [Speaker 7] Maybe six months, one year, two years.

00:38:02 [Speaker 7] I don't know. 00:38:02 [Speaker 7] Right? 00:38:03 [Speaker 7] And then at a fraction of the cost, someone sitting in India, a good storyteller in India can make something that looks as good as a 200,000,000 Hollywood spectacle. 00:38:14 [Speaker 7] Right. 00:38:15 [Speaker 7] What that does is just evens the entire field out.

00:38:18 [Speaker 7] All you need to be is a good storyteller. 00:38:21 [Speaker 7] And that's what AI is doing. 00:38:22 [Speaker 7] So it's gonna be hugely disruptive for those who are in a position of strength at this point of time, who control the gate, who are gatekeepers, who have those massive budgets. 00:38:34 [Speaker 7] For them, it will be disrupted. 00:38:36 [Speaker 7] For the rest of us, man, it's fantastic.

00:38:38 [Speaker 7] Right? 00:38:40 [Speaker 7] And this is it's one of those consequential technologies where the chessboard is shaken. 00:38:44 [Speaker 7] All the pieces are thrown up at the end. 00:38:45 [Speaker 7] You don't know where it'll land, but all of us get to start from a relatively equal state once again. 00:38:52 [Speaker 7] I think that's what AI is, doing.

00:38:54 [Speaker 7] And those who can adapt, can and the future is this. 00:38:58 [Speaker 7] That's the way I see.

00:38:59 [Speaker 5] I mean, this is, prime minister Modi yesterday when you opened the conference. 00:39:02 [Speaker 5] He talked about the significance of AI in the global South. 00:39:06 [Speaker 5] And if you think about the global South and the billions of stories that have not been told, this to me seems like the opportunity for AI to let these folks who don't have the big budgets tell their big stories. 00:39:16 [Speaker 5] And I think we're all gonna benefit from this. 00:39:19 [Speaker 5] Marion, you I wanna turn to you on the on Ask Mona a little bit.

00:39:22 [Speaker 5] What inspired you to work on this to begin with? 00:39:25 [Speaker 5] You know? 00:39:25 [Speaker 5] We see these excess exciting entrepreneurial success stories, and I know you've been working on it for a longer time than it's not an overnight success story. 00:39:32 [Speaker 5] But it seems like we see these things and we say, okay, where did she get that idea? 00:39:36 [Speaker 5] What inspired her?

00:39:37 [Speaker 5] And what are other projects at the intersection between technology and cultural heritage that are inspiring you today that people should know about?

00:39:45 [Speaker 3] So when we started, almost ten years ago, we were already seeing AI not as a productivity tool as we often talk about AI, but as a tool that could be useful to leverage curiosity. 00:40:01 [Speaker 3] And the kind of input we had at this time was that, okay. 00:40:05 [Speaker 3] So what's happening when you go inside the museum is that you can have this kind of wine sized food experience where everybody has access to exactly the same content even if we all come with a different background, sensitivity, things we would like to learn about. 00:40:22 [Speaker 3] We were like, okay. 00:40:23 [Speaker 3] AI could be a very good tool to be able to, learn about those various stories and perspective around artwork.

00:40:31 [Speaker 3] So when we started, almost ten years ago, we were leveraging AI, but not as powerful technology as today. 00:40:39 [Speaker 3] So since the beginning and as we started in Paris, we wanted people to be able to, have those kind of discussion with artwork. 00:40:47 [Speaker 3] And the first artwork we wanted to engage with was the Mona Lisa. 00:40:51 [Speaker 3] So this is why we called ourselves, Ask Mona. 00:40:55 [Speaker 3] And since then, and also with the evolution of the technology that's became very powerful, we were able to, build this technology where we can have a trustworthy, AI that is leveraging the museum content to be able to, understand visitors' question.

00:41:12 [Speaker 3] And we were able to deploy this technology all around the world because we have worked with, more than 200 cultural organization in 15 countries. 00:41:21 [Speaker 3] And what is very interesting is that each time as we're walking, on culture, And this is also why we started with museums because they are the places of previous city. 00:41:32 [Speaker 3] They are the places where people want to learn. 00:41:35 [Speaker 3] And what is interesting is that, everywhere we go, there is a different cultural background, and it's interesting to leverage the eye also to be able to understand these different background and to enrich the perspective of the tool, with new cultures and new, knowledge, so that it can share it. 00:41:54 [Speaker 3] And I really relate to what you were, telling previously about those kind of millions of stories that haven't been shared and that's, I can help, sharing in, in this way.

00:42:06 [Speaker 5] Wow. 00:42:06 [Speaker 5] It's amazing. 00:42:06 [Speaker 5] Even in the context of your own entrepreneurial journey, when AskMona started, you could only ask Mona some things. 00:42:13 [Speaker 5] It was limited because of NLP, natural language processing, earlier version of technology. 00:42:18 [Speaker 5] Now with the new technology and building on top of the tools, you can do so much more.

00:42:22 [Speaker 5] So this is another way to tell a story through your entrepreneurial journey as technology advances. 00:42:26 [Speaker 5] The product continues to improve, and that's exciting. 00:42:30 [Speaker 5] Varun, I talked about my kids, but I also know what my father would say right now. 00:42:35 [Speaker 5] He'd say, all this technology AI stuff is great, but I like going to the museum the way it was before. 00:42:41 [Speaker 5] I like the physical space.

00:42:42 [Speaker 5] I like the natural beauty. 00:42:44 [Speaker 5] How can we preserve what makes these physical spaces so special to so many people from my father's age all the way down to kids, but incorporate technology in a responsible way? 00:42:55 [Speaker 5] How how should we think about this?

00:42:57 [Speaker 6] I think I think that's a good point. 00:42:59 [Speaker 6] And, the exhibition we have here is kind of to get your, you know, wet your appetite. 00:43:04 [Speaker 6] But I feel the actual experience has to be done at the museum site. 00:43:09 [Speaker 6] You know, the slow looking that you talked about, gazing at an object, slowly, patiently, you know, investigatively, that process is catalyzed by what AI can do and what Askmona has been able to deploy. 00:43:28 [Speaker 6] There's imagine there's three thousand years of an art form here.

00:43:32 [Speaker 6] There's maybe three hundred years of art history, primarily, perhaps in English around these objects, unfortunately. 00:43:41 [Speaker 6] All of that is, not apparent when you're looking at the object and reading a caption or even if you have a small audio tour or in immersive experience. 00:43:51 [Speaker 6] It's still the attributes of the object you're looking at. 00:43:55 [Speaker 6] The conversation element of AI, you know, the ability to chat, I think does two things. 00:44:01 [Speaker 6] One, it democratizes access.

00:44:04 [Speaker 6] Second, it makes it very inclusive. 00:44:07 [Speaker 6] To give you an example, I was delighted when some of my caretakers and staff at the museum started scanning the QR code to interact in Hindi. 00:44:16 [Speaker 6] That was a very novel experience for them. 00:44:18 [Speaker 6] So far, they had been working in this museum for thirty, forty years, seeing these captions in English, seeing people come take, you know, photographs, make reels. 00:44:27 [Speaker 6] But having them interact with the object in Hindi was like an eye opener for them as well.

00:44:33 [Speaker 6] You know, they had seen those objects, but the, ability of AI to supplement and compliment their experience in their language, in their vernacular was, very, you know, I think satisfying as a museum's, curator for us, that this is now being offered to a much larger audience. 00:44:55 [Speaker 6] So that aspect of democratizing and and making it more inclusive is something that, we're really delighted about. 00:45:03 [Speaker 6] And, of course, it it can't be really done purely in a virtual mode. 00:45:08 [Speaker 6] So if you're there in front of the object, it's a much, much more genuine, richer experience. 00:45:14 [Speaker 6] It, it actually improves your aesthetic sensibilities if you're standing in front of the object and having this slow conversation.

00:45:23 [Speaker 6] It's like slow cooking, you know, the food turns out better. 00:45:26 [Speaker 6] The same thing with the museum experience. 00:45:28 [Speaker 6] If you do it in a rush, I see kids that come to the museum lately. 00:45:31 [Speaker 6] They're just busy making reels. 00:45:33 [Speaker 6] You know, they're not really interested in learning about the object because they don't have the the technology of their generation to deal with it.

00:45:39 [Speaker 6] And I think now we do with AI. 00:45:42 [Speaker 6] So that potential is huge.

00:45:44 [Speaker 5] I think this interaction between AI and the physical space is something we'll be talking about for years to come. 00:45:49 [Speaker 5] I think it will make the physical space alive for a lot of people who maybe have overlooked things or it wasn't accessible to them, like the folks who work for you in the foundation. 00:45:58 [Speaker 5] Amisha, I wanna talk about creativity a little bit and how you use AI, how you think others can use AI in the audience to spark creativity. 00:46:07 [Speaker 5] You know, there's there's this worry that if we asked AI, if we use tools like this, somehow our ability to generate creative ideas would be limited. 00:46:15 [Speaker 5] You see it very differently, and you're doing that across platforms from gaming to movies to books.

00:46:21 [Speaker 5] How should we think about using AI as a creative tool rather than letting it substitute for that creativity?

00:46:28 [Speaker 7] Well, I think at least as of now, this thing that AI can replace a writer, at least it doesn't appear that way to me. 00:46:35 [Speaker 7] Among the things I try every six months is I tell, some of the AI things that I use including am I allowed to mention other AIs or do I have to

00:46:45 [Speaker 5] Totally fine. 00:46:45 [Speaker 5] Yes. 00:46:46 [Speaker 5] Okay. 00:46:46 [Speaker 5] I don't think anyone will know about them. 00:46:48 [Speaker 5] So it's okay.

00:46:49 [Speaker 7] So tag delivery, Claude. 00:46:50 [Speaker 7] Okay. 00:46:50 [Speaker 7] And I just tell them that I have this idea, write a book in Amit Tripathi style. 00:46:55 [Speaker 7] Right? 00:46:56 [Speaker 7] And I've tried this every six months.

00:46:59 [Speaker 7] And fortunately, I still have a job because what it comes up with is terrible. 00:47:03 [Speaker 7] So it can't hold the entire thought together. 00:47:06 [Speaker 7] Where I think AI can really help is actually in understanding a situation a lot more deeply. 00:47:12 [Speaker 7] I think if you have to be a good storyteller, you have to understand the world that you are writing. 00:47:17 [Speaker 7] You have to you have to be a good reader.

00:47:18 [Speaker 7] If you wanna be a good movie maker, you have to be a good movie watcher. 00:47:21 [Speaker 7] If you have to be a good writer, you must be a good reader. 00:47:24 [Speaker 7] Like my rough ratios, I read around 100 pages for every page that I write. 00:47:29 [Speaker 7] I'm reading all the time, all my free tenants. 00:47:31 [Speaker 7] Right?

00:47:32 [Speaker 7] AI can kind of really help you immerse yourself in the world that you wanna write on. 00:47:38 [Speaker 7] So those of us who want to write on, you know, on ancient India, for example, the British has told us a lie that ancient Indians were oral. 00:47:46 [Speaker 7] I'm sure all of you Indians would have heard this, right? 00:47:48 [Speaker 7] That we were oral. 00:47:49 [Speaker 7] We were an oral culture.

00:47:50 [Speaker 7] We didn't write that much. 00:47:52 [Speaker 7] The British taught us how to keep records. 00:47:53 [Speaker 7] Actually, it's all nonsense. 00:47:56 [Speaker 7] There is ancient Indians wrote more than the rest of the entire world combined. 00:48:01 [Speaker 7] Okay?

00:48:02 [Speaker 7] Number of Greek handwritten manuscripts that survived till today are in the thousands. 00:48:05 [Speaker 7] Maybe 25, 30,000. 00:48:07 [Speaker 7] Number of miss miss Pandya would know this answer, obviously. 00:48:10 [Speaker 7] Number of ancient Sanskrit handwritten manuscripts that survived till today, according to the national vision of manuscripts. 00:48:16 [Speaker 7] Under reason of four to 5,000,000, our ancestors wrote a hell of a lot.

00:48:21 [Speaker 7] Now imagine if that knowledge is open for all of you who wanna write on India. 00:48:26 [Speaker 7] Right? 00:48:26 [Speaker 7] And most of these are actually not spiritual or religious texts. 00:48:30 [Speaker 7] They are scientific texts, travelogues, medicine, literature. 00:48:35 [Speaker 7] Right?

00:48:36 [Speaker 7] And what is the problem in studying these manuscripts? 00:48:38 [Speaker 7] It's a combination of three things. 00:48:40 [Speaker 7] One, you need to know the language. 00:48:41 [Speaker 7] It's not just classical Sanskrit. 00:48:43 [Speaker 7] It could be classical Tamil, Marathi.

00:48:45 [Speaker 7] So you need to know the language. 00:48:46 [Speaker 7] Second, you need to know the script. 00:48:48 [Speaker 7] Most of us modern Indian Singh Sanskrit is written in Devanagari. 00:48:52 [Speaker 7] Actually, it was written in various different Devanagari is a relatively modern script. 00:48:55 [Speaker 7] Right?

00:48:56 [Speaker 7] It could be written in Kharosthi, could be written in Brahmi, could be written in Siddhant. 00:49:00 [Speaker 7] You need to know the script. 00:49:01 [Speaker 7] Third, you need to know the subject. 00:49:03 [Speaker 7] If it's if it's a neuroscience book or if it's like they used to study the brain, the functioning of the brain as well. 00:49:09 [Speaker 7] If you don't know the subject, but you know the, you know, the language and the script, you can't understand what's written.

00:49:15 [Speaker 7] Now AI can actually just decode this entire thing and give it to you in an understandable format. 00:49:21 [Speaker 7] Do you realize the entire knowledge base of our ancestors is available for us with AI? 00:49:28 [Speaker 7] Now imagine how much your mind could open. 00:49:31 [Speaker 7] Right? 00:49:32 [Speaker 7] What the ancient river courses are like.

00:49:34 [Speaker 7] And if you write stories basis that much knowledge, man, you can write something so brave.

00:49:39 [Speaker 5] We we have this concept in economics called barriers to entry. 00:49:42 [Speaker 5] And barriers to entry means I can't go into a market because there's a barrier. 00:49:45 [Speaker 5] There's a friction. 00:49:46 [Speaker 5] There's something stopping me. 00:49:47 [Speaker 5] And I feel like this is true for people who are trying to study history as well.

00:49:50 [Speaker 5] My barrier to entry is I don't know the language. 00:49:52 [Speaker 5] I don't know the script. 00:49:53 [Speaker 5] Yeah. 00:49:53 [Speaker 5] I don't even know the knowledge exists.

00:49:55 [Speaker 7] Yeah.

00:49:55 [Speaker 5] And your point here, I think, is that AI is reducing those barriers to entry, obliterating them in some cases to understand our culture of our heritage, which is gonna be amazing. 00:50:04 [Speaker 5] Let me ask them a few more questions, then I want the audience to start thinking about q and a, and the questions for the for our panelists. 00:50:11 [Speaker 5] Varun, I did notice that some of the objects out there, really good choices for this kind of exhibit. 00:50:17 [Speaker 5] What were what is the decision making prod process about which kinds of objects to choose, and and are there things that you wish you could put out there that you haven't yet that we can look forward to to interact with Asmona?

00:50:28 [Speaker 6] Right. 00:50:28 [Speaker 6] So if you if you, look at the way we've curated the Sanswiddie Museum of terracotta, we enter a gallery which has soil from different parts of the country. 00:50:40 [Speaker 6] And I think this is a uniquely Indian attribute and an Indian strength that, while there is distinct colors of that clay, what it manifests itself into in terms of the objects that come out of horses, let's say the Bankura horse of Bengal or the Iyana horse of, of Tamil Nadu, the votive horses from Gujarat that you see here. 00:51:05 [Speaker 6] They're all horses, with different clays, different, different potters from these states. 00:51:12 [Speaker 6] But the commonality is of the philosophy of the Indian civilization.

00:51:16 [Speaker 6] The way we have looked at our cosmojoney, our, our, our spirituality, our worship, our folklore is all is all, there's a seamless thread to the, through the entire countries that, that we all feel and very tangibly we can feel it. 00:51:37 [Speaker 6] So the collection is actually curated in such a way that you actually take a Bharat Darshan. 00:51:42 [Speaker 6] You after these Matis of different parts of India, you start with a visual survey of, terracotta from Indus Valley to contemporary Vishnupur and Bengal. 00:51:54 [Speaker 6] And then you get into state specific collections for 10 different states of India. 00:52:01 [Speaker 6] But the common thread is there in terms of these are all everyday terracotta objects that were being used by Indians in their worship, in their utility, in their, offerings, votive offerings, in their folklore.

00:52:20 [Speaker 6] The common thread that we wanted to highlight through the through this pilot was the storytelling that is central to these objects. 00:52:30 [Speaker 6] And that's why they've survived. 00:52:32 [Speaker 6] It's unfortunate that in spite of all our efforts, I feel in fifteen, twenty years, perhaps, it may be difficult to recreate those objects, terracotta objects. 00:52:42 [Speaker 6] They may end up in glass cases like we have the antiquities in national museum today. 00:52:48 [Speaker 6] But the stories behind them will remain.

00:52:50 [Speaker 6] The legends of Ramayana and the legends of state specific collections that will remain. 00:52:55 [Speaker 6] There's a beautiful collection of, which I, unfortunately, we could not bring here to your question, is painted as a mural, a Dev Narayan Pardif from, Pardif from Rajasthan, which was the moving cinema of those years. 00:53:11 [Speaker 6] They would paint us on legend on scrolls and take it around villages and spend Bhopa, Bhopis would spend weeks telling the people about this, about this legend. 00:53:21 [Speaker 6] You know, so the storytelling aspect of what these objects represent, that is perennial. 00:53:27 [Speaker 6] And that is something all Indians can relate to.

00:53:31 [Speaker 6] And that is something that I feel this particular pilot brings out really well. 00:53:36 [Speaker 6] So I think it's, something we really encourage all of you to not only experience this pilot, but then come and see the other seven state collections at the Sanskrit museum, where you can have a much deeper understanding of those traditions as well, and then see the common threads for yourself.

00:53:54 [Speaker 5] So I I just wanna ask one last question to Marianne and then maybe give the panelists just a minute to wrap up and then please to take your questions and comments. 00:54:03 [Speaker 5] A lot of people would look at this and say that they might be worried, Marion, about hallucinations or inaccurate information when they scan an object or something maybe that, is disinformation around the objects. 00:54:14 [Speaker 5] How do you make sure that Askmona is providing reliable, historically grounded information, back when people ask questions or wanna study objects?

00:54:24 [Speaker 3] Yeah. 00:54:25 [Speaker 3] So, the knowledge base, which is created by the museum is very important here. 00:54:32 [Speaker 3] And, actually, as it's been almost ten years that we are doing it, we start to have some insights, about what kind of questions people ask themselves in front of Artworks, because, we also analyze, those kind of questions to be able to know what are the kind of hot topics. 00:54:52 [Speaker 3] And this is a very useful information because, of course, people everywhere in the world tend to have different questions, but there is still a common ground. 00:55:00 [Speaker 3] And this common ground can be very different from, what's the creators have in mind.

00:55:07 [Speaker 3] And that's the kind of paradox because, the creators, they know very well, their collection. 00:55:13 [Speaker 3] They have a lot of content about it. 00:55:16 [Speaker 3] But sometimes the information they share, with the visitors is not the information the visitor is curious about. 00:55:23 [Speaker 3] So this is why we are able to, bring this kind of insights to be able to curate the right information. 00:55:30 [Speaker 3] And here, we were very lucky with the, hard work that has been done by the Social Security Museum of Indian Terracotta's team to bring a lot of interesting stories.

00:55:41 [Speaker 3] So, it helps the, content to be richer. 00:55:46 [Speaker 3] And here we have, so a knowledge base for each artwork and also what we call, a generic knowledge base, which is, content about the broader context, cultural context, around the artworks, but also about the museum. 00:56:01 [Speaker 3] And so we are leveraging this information to be able to answer to visitors question. 00:56:06 [Speaker 3] And this could be very useful for people to be able to have the right level in our information. 00:56:12 [Speaker 3] For example, for me as a French person, I need to have more context to better understand the myths and stories that are happening here.

00:56:20 [Speaker 3] And also you help the visitor better know about the kind of questions people are curious about.

00:56:26 [Speaker 5] Fantastic. 00:56:27 [Speaker 5] And then just a lightning round for the three panelists as we wrap up and go to questions. 00:56:32 [Speaker 5] Maybe starting with Amish, then Varun, and then Marion. 00:56:35 [Speaker 5] What are the opportunities do you think that are untapped for AI, and museums and cultural heritage in India? 00:56:42 [Speaker 5] What should we be looking forward to?

00:56:43 [Speaker 5] What's something we haven't talked about that you think that you wanna leave the audience with as a potential opportunity to explore going forward?

00:56:51 [Speaker 7] Look. 00:56:51 [Speaker 7] I I think the museum experience has improved dramatically over the last few years. 00:56:55 [Speaker 7] And essentially a question of money. 00:56:57 [Speaker 7] We didn't have that much money a year we could invest in our museums. 00:57:00 [Speaker 7] I don't know how many of you have been to the Patna, museum.

00:57:02 [Speaker 7] It's it's amazing. 00:57:05 [Speaker 7] So it's a question of money. 00:57:06 [Speaker 7] Things have improved. 00:57:07 [Speaker 7] But what AI can do, just so much better, is, you can get much deeper into the experience of it. 00:57:15 [Speaker 7] So, if you wanna understand, how our ancestors live, let's let's explore one thing, for example.

00:57:23 [Speaker 7] Our ancestors were actually among the greatest sailors of, of ancient times. 00:57:27 [Speaker 7] Greatest navigators, greatest traders. 00:57:29 [Speaker 7] We're not taught that in our history book, but that's actually a fact. 00:57:33 [Speaker 7] And there was a recreation of an ancient ship journey, recently, by the Indian Navy and, one of my friends, Saniv Sanyal, also, traveled on it. 00:57:43 [Speaker 7] Now, if you can go to a museum and in an immersive kind of virtual reality experience, get how our ancestors would have sailed in ancient times.

00:57:52 [Speaker 7] Like our rivers, for example, the water levels go up and down dramatically because of the monsoon system. 00:57:57 [Speaker 7] So our river ports had wharfs at various levels. 00:58:00 [Speaker 7] There's multiple levels. 00:58:02 [Speaker 7] Right? 00:58:02 [Speaker 7] Now imagine if you can just see that.

00:58:04 [Speaker 7] Right? 00:58:04 [Speaker 7] And then you get on to, what was an ancient boat two thousand, years ago, they would have just had a long war. 00:58:10 [Speaker 7] They would have, you know, so to navigate. 00:58:12 [Speaker 7] And you're you're traveling on that, you know, in a river. 00:58:15 [Speaker 7] Then you're seeing the scene.

00:58:16 [Speaker 7] Those days actually, because the sky was so clear, a moonrise would be as almost as bright as a sunrise. 00:58:24 [Speaker 7] Right? 00:58:24 [Speaker 7] You can't imagine these things because we are used to a modern urban lights. 00:58:28 [Speaker 7] Right?

00:58:28 [Speaker 5] If you

00:58:29 [Speaker 7] could get that immersive experience in a museum, you understand the past so much deeper. 00:58:34 [Speaker 7] I think AI can make that possible.

00:58:36 [Speaker 5] May this is the future. 00:58:37 [Speaker 5] Varun, what else? 00:58:38 [Speaker 5] What's the future for this?

00:58:41 [Speaker 6] I mean, like I said, for us, this was a novel use case for the museum space, but it's clearly extendable across the entire, heritage sector. 00:58:52 [Speaker 6] I feel there is, a strong, potential for tourism given the multilingual, attributes here. 00:59:01 [Speaker 6] If you look at, performing arts, perhaps that could be another extension as well in terms of dance and music.

00:59:09 [Speaker 7] Listen.

00:59:10 [Speaker 6] Because I feel that's an that's that's a creative profession that will still be relevant in spite of it, thankfully. 00:59:18 [Speaker 6] You know? 00:59:18 [Speaker 6] And, maybe if there is there are ways in which our our classical musicians and dancers in particular can, leverage, this technology, would be nice to, you know, catalyze their own creativity and thinking into more contemporary domains that could be

00:59:37 [Speaker 5] an interesting application. 00:59:38 [Speaker 5] Fantastic. 00:59:39 [Speaker 5] And and Marion, what do you think?

00:59:41 [Speaker 3] I think that I can be one of the keys to address, one of, the museum's challenge, that has been talked about in the introduction, which is the challenge of grievance. 00:59:51 [Speaker 3] Because sometimes people think like, oh, museum is not for me, not some not somewhere I'm going to spend time to to go. 01:00:00 [Speaker 3] And this is bad because, on an individual level, a museum can be a place of wellness, and and we've seen that with the RPRP movements. 01:00:10 [Speaker 3] And lot of people are going inside the museum to to feel better. 01:00:14 [Speaker 3] Also, on the societal ground, it's very important because museums are the places where knowledge is traveling through the generation.

01:00:22 [Speaker 3] And also a place where, as a society, we can have a common ground to reflect about our roots and what we share together. 01:00:30 [Speaker 3] So we definitely need people to still go inside the museum and be willing willing to engage with museums and to, grow this kind of, repository of humanity's knowledge. 01:00:42 [Speaker 3] So I think I can be one of the keys for that.

01:00:45 [Speaker 5] Excellent. 01:00:45 [Speaker 5] More immersive museums, intelligence beyond museums, but but no dancing robots. 01:00:50 [Speaker 5] We do not want dancing robots.

01:00:51 [Speaker 6] This is

01:00:51 [Speaker 5] this is what I take. 01:00:52 [Speaker 5] It's too much. 01:00:53 [Speaker 5] I'd love to go to the audience for questions for our panelists. 01:00:57 [Speaker 5] We have my colleague who will give you the mic. 01:00:59 [Speaker 5] I can call on people and, please, give us your question here, the gentleman here, and, we'll go from there.

01:01:06 [Speaker 8] Hello, and namaste. 01:01:08 [Speaker 8] My name is Sandeep Bhatia. 01:01:09 [Speaker 8] I run a platform which is about food, travel, art, and culture. 01:01:12 [Speaker 8] So, the question I have is very obvious, and I thought it would be covered already, but it is not. 01:01:18 [Speaker 8] So I'm compelled to ask.

01:01:20 [Speaker 8] So my question is, so you'll go to a museum and, you know, you will have access to this, you know, AI platform that gives you all the details, but what about a museum guide? 01:01:33 [Speaker 8] So while, you know, like Amish said that, AI is enabling, person in India to make a high-tech movie and, save crores and crores in making a movie. 01:01:45 [Speaker 8] But then at the grassroot level, it is also snatching jobs. 01:01:49 [Speaker 8] So I'll tell you where it is coming from. 01:01:52 [Speaker 8] So I also run a graphic design firm.

01:01:54 [Speaker 8] So I'm a graphic designer by the day. 01:01:55 [Speaker 8] And, I run this blog in the night about, travel, art and culture. 01:02:00 [Speaker 8] So I see a constant decline in jobs that I'm getting from my clients for graphic design. 01:02:06 [Speaker 8] And when I reach out to them, they tell me like they are happy with chat GPT and Canva. 01:02:10 [Speaker 8] And like most of their needs are taken care of, but they'll get back to me if they have more, more stuff.

01:02:15 [Speaker 8] So how do we draw a line? 01:02:18 [Speaker 8] While it is enabling you to make a lot of stuff in less money, it is also snatching jobs. 01:02:23 [Speaker 8] You know, you go to Ranthambore Museum or Salar Jang. 01:02:26 [Speaker 8] There are guides who are happy to take you around for $500. 01:02:30 [Speaker 8] And you say, no, I know this from YouTube.

01:02:33 [Speaker 8] I've seen a video. 01:02:34 [Speaker 8] They would say, okay, 300. 01:02:36 [Speaker 8] And then you say, no, no, I don't need a guide. 01:02:39 [Speaker 8] It's 100. 01:02:41 [Speaker 8] You know, so that is the situation.

01:02:43 [Speaker 8] So how do we strike a balance?

01:02:46 [Speaker 7] My perspective, if you look at the longer arc of history over many decades, any new disruptive technology, shapes things up. 01:02:57 [Speaker 7] There are old jobs that disappear, new jobs get that get created. 01:03:01 [Speaker 7] When the car, emerged as a mass vehicle, you know, the horse carriages when they, they kind of those guys had to, find other opportunities. 01:03:13 [Speaker 7] Right? 01:03:14 [Speaker 7] What are the things that are happening today with what AI is doing?

01:03:20 [Speaker 7] Someone who's, who's a museum or a, or an, ancient site guide. 01:03:26 [Speaker 7] Okay. 01:03:26 [Speaker 7] Yes. 01:03:26 [Speaker 7] You're right. 01:03:27 [Speaker 7] He'll have a problem.

01:03:29 [Speaker 7] Those same skills. 01:03:30 [Speaker 7] He can become actually, YouTube creator on historical videos and he could actually end up making more money. 01:03:39 [Speaker 7] Right. 01:03:41 [Speaker 7] Now there's a guy I'd met and I'd met him because I was at this gaming con. 01:03:46 [Speaker 7] I'm also a co producer of a co founder of a of a gaming company called Tara Gaming.

01:03:51 [Speaker 7] And we were at this gaming con in in India. 01:03:53 [Speaker 7] I don't know how many of you guys have been to gaming cons. 01:03:56 [Speaker 7] They are massive. 01:03:57 [Speaker 7] Right? 01:03:58 [Speaker 7] I saw youngsters out there.

01:04:01 [Speaker 7] There was this Marathi guy from Satara. 01:04:03 [Speaker 7] Okay. 01:04:04 [Speaker 7] Who is just a he's just a game player. 01:04:07 [Speaker 7] And actually, he used to do similar work. 01:04:09 [Speaker 7] He used to, you know, Satara Polapur has a lot of Marathi, history out there.

01:04:14 [Speaker 7] And he actually started game playing and he makes videos of that. 01:04:17 [Speaker 7] That's it. 01:04:18 [Speaker 7] Right? 01:04:19 [Speaker 7] He makes a few crores per year, man. 01:04:21 [Speaker 7] And he was like massive.

01:04:23 [Speaker 7] There was a huge crowd around him. 01:04:24 [Speaker 7] He had to come. 01:04:25 [Speaker 7] So the point I'm trying to make is this. 01:04:27 [Speaker 7] This new tech is a root and branch thing. 01:04:30 [Speaker 7] If someone tells you if a part of the marketing spiel of of OpenAI is that everything's gonna be hunky dory, no, that's not true.

01:04:36 [Speaker 7] It's not gonna be that way. 01:04:37 [Speaker 7] There are people who will lose, But, though, there'll be many who will actually adapt and win. 01:04:42 [Speaker 7] And in times like this, the ones who succeed are not the ones who are the strongest. 01:04:47 [Speaker 7] It's the ones who are the most adaptable. 01:04:50 [Speaker 7] Right?

01:04:51 [Speaker 7] Sometimes old strength may make you rigid and you may not and you may actually die out. 01:04:56 [Speaker 7] My suggestion to all youngsters, most of my readers are young, as you know, right? 01:05:01 [Speaker 7] All of them that I meet, be adaptable, be flexible, learn new skills, read as much as you can, Engage with as many different people as you can. 01:05:10 [Speaker 7] You never know where a new opportunity will emerge. 01:05:13 [Speaker 7] Someone like me who's basically an author.

01:05:15 [Speaker 7] Now I'm making money through video games, through documentaries. 01:05:17 [Speaker 7] So these are opportunities I hadn't thought of. 01:05:20 [Speaker 7] Last year for the first time in eleven years, I made more money out of my non book income than books. 01:05:25 [Speaker 7] Okay? 01:05:25 [Speaker 7] I I never thought that was possible.

01:05:27 [Speaker 7] These are opportunities because of the new tech touch emerge. 01:05:31 [Speaker 7] That's the way to see it. 01:05:31 [Speaker 7] That's the way I see it.

01:05:33 [Speaker 5] Mary Anne, Varun, additional comments?

01:05:35 [Speaker 3] So from my point of view, the best experience you can have in a museum is having a human guide being here for for you to explain you. 01:05:43 [Speaker 3] And for example, when you arrived, Varun explained me a lot of things about the artworks, and that was so fascinating. 01:05:50 [Speaker 3] But for obvious practical reasons, you can have one human guide per visitor. 01:05:55 [Speaker 3] It's impossible. 01:05:56 [Speaker 3] And so when a human guide is not available, all you have is kind of textual information or maybe audio guide or app if you're lucky.

01:06:05 [Speaker 3] But you have this kind of a website fit all experience I was describing. 01:06:08 [Speaker 3] So I think, sure, I can be a good compliment not to replace the human guide because I think it's very important to have this kind of connection with the artwork, with someone explaining it to you. 01:06:21 [Speaker 3] But when it's not available, it's a good way for you not to just be in front of the artwork and missing the wall context behind it that could have opened new doors of learning. 01:06:32 [Speaker 3] So this is my point of view, regarding this matter of complementarity.

01:06:37 [Speaker 6] Right. 01:06:38 [Speaker 6] It's a it's a valid concern. 01:06:39 [Speaker 6] I hear you. 01:06:40 [Speaker 6] But it requires, to Amish's point, some adaptability, some policy interventions. 01:06:46 [Speaker 6] The guides will have to be rescaled with new technologies.

01:06:50 [Speaker 6] Then it I have actually seen just by doing this pilot in a few months, my staff is better equipped to talk about those objects because they put the content together for AskMona. 01:07:00 [Speaker 6] They put, you know, QR codes. 01:07:02 [Speaker 6] They're actually there was capacity building on their schemes. 01:07:05 [Speaker 6] So there is complementarity. 01:07:08 [Speaker 6] It has to be intentional.

01:07:09 [Speaker 6] It has to be maybe directed with some on the same incentives, but it's possible.

01:07:14 [Speaker 5] And I will say, at OpenAI, we're looking at this very clearly, and you can help us here in India and around the world to develop these rescaling programs, to make our products more able for people to learn from, and also teach the flexibility and mindset, the grit that you're gonna need to adapt to this new world. 01:07:29 [Speaker 5] I do think it'll create a lot of opportunities, but we have to help those who aren't getting as much business as they were before. 01:07:34 [Speaker 5] It's it's a real problem. 01:07:36 [Speaker 5] Other questions and comments? 01:07:38 [Speaker 5] Yes.

01:07:39 [Speaker 5] Right here.

01:07:40 [Speaker 9] Hi. 01:07:42 [Speaker 9] I'm Shilpi. 01:07:43 [Speaker 9] I head marketing at the Kriya Nada Museum of Art. 01:07:47 [Speaker 9] My question, mostly would be to you, Mona. 01:07:50 [Speaker 9] I think it was already discussed about museums being all about accuracy, authenticity, and AI is all about, access key.

01:08:00 [Speaker 9] But, in this case, you are still dependent on the information that you have access to by the museum. 01:08:10 [Speaker 9] So if that is restrictive, how open is this AI, in information, sharing to the visitor? 01:08:21 [Speaker 9] Because the visitor might, want to know something that the museum is not ready to answer yet. 01:08:28 [Speaker 9] Is that a restriction, or or a bottleneck, today that you're facing? 01:08:33 [Speaker 9] And, how do you foresee this in future?

01:08:36 [Speaker 9] Because the whole idea, for the museum to accept an AI, with open arms is also about, believing in the source of the information and the authenticity of it.

01:08:52 [Speaker 3] Thank you so much for this question. 01:08:54 [Speaker 3] So two points to, answer it. 01:08:56 [Speaker 3] So the first thing is that, as you say, it's a closed environment where the AI is only leveraging from the content that has been provided. 01:09:04 [Speaker 3] So, of course, we need, the more, like, stories and content we can have to be able to to share it. 01:09:11 [Speaker 3] So that's the first point that is interesting.

01:09:13 [Speaker 3] But usually, museums already have it, but it can be in different shapes or way or teams and kind of everywhere on the museum. 01:09:21 [Speaker 3] So it's also you were talking about the impact on your team. 01:09:25 [Speaker 3] We see that sometimes it's also a moment for team to be able to work together. 01:09:30 [Speaker 3] So for example, for creators to be involved with, like, digital team, or communication team to be able to, build this together. 01:09:38 [Speaker 3] So that's the first point about the contents.

01:09:40 [Speaker 3] But the thing is that, the experience is built in a way that, we have this kind of, UX, user experience, of the conversation that is main it's, it's done in a way that in case you're ask I could asking a specific question that's, the content hasn't been provided, Then we were going to retrieve the visitor to, like, another topic saying like, oh, you're that's super interesting, but did you know that in a way that is relevant? 01:10:12 [Speaker 3] And it's very funny because, so here you can interact with the artwork. 01:10:16 [Speaker 3] We did it also. 01:10:17 [Speaker 3] We had another project with, OpenAI at the Versailles Palace. 01:10:21 [Speaker 3] So this time it's the artwork which is talking.

01:10:24 [Speaker 3] And for example, it's, mostly like fountains and those kind of artworks in the garden. 01:10:29 [Speaker 3] And so if you're saying to the to the statue, like, aren't you not freezing being like in the water all day? 01:10:35 [Speaker 3] Then the I can say like, oh, but, no, it's okay. 01:10:39 [Speaker 3] I mean, marble, this kind of marble made in this time and those kind of follow-up information. 01:10:45 [Speaker 3] So I would say it's all about storytelling, as you said at the beginning.

01:10:48 [Speaker 3] And sometimes when you're just, like, reading, like, those kind of panel description, you have, like, facts. 01:10:54 [Speaker 3] But what AI is bringing here is also storytelling to be able to share those stories. 01:10:59 [Speaker 3] And this is why also, museum human guide are so, strong and powerful is that they share with people stories. 01:11:07 [Speaker 3] And I think museums in the end are all about stories and storytelling, which is also a powerful way to to learn.

01:11:15 [Speaker 6] Fantastic. 01:11:15 [Speaker 6] I think we have

01:11:16 [Speaker 5] time for one more question. 01:11:17 [Speaker 5] Is that right? 01:11:17 [Speaker 5] Yes, ma'am. 01:11:18 [Speaker 5] Here.

01:11:21 [Speaker 10] Hello. 01:11:22 [Speaker 10] I really enjoyed the panel talk, and I love the initiative of making art accessible. 01:11:26 [Speaker 10] I've been in that shoes of going to a museum and not knowing who to ask. 01:11:30 [Speaker 10] So this was really interesting to see. 01:11:32 [Speaker 10] I'm Sandra.

01:11:33 [Speaker 10] I'm a human centric AI researcher, and I help people think more creatively using AI and making information accessible. 01:11:39 [Speaker 10] So my question is for understanding how Ask Mona is also going to help people think more creatively and not just converge to one interpretation of art. 01:11:49 [Speaker 10] So very curious what you're thinking in that direction. 01:11:52 [Speaker 10] How can we make art make people think more artistically and creatively?

01:11:57 [Speaker 3] So thank you so much for this, very interesting question. 01:12:00 [Speaker 3] So we're talking about curiosity. 01:12:03 [Speaker 3] And the thing here is that you're not, in a position where you just, like, listen passively to information or just read something. 01:12:13 [Speaker 3] You have to engage because if you don't share something or ask a question, you're not going to have a, an answer from the AI. 01:12:21 [Speaker 3] So you have to think about, what you would like to learn to look at we're talking about slow looking earlier, to be able to look really, to figure out things.

01:12:33 [Speaker 3] And so this is a very different way of approaching museum content where you're just not here to be able to walk around, see things, but you're here to engage and interact. 01:12:44 [Speaker 3] So I think it's also a good way for people to have this kind of, different way of looking at fit and expand their curiosity.

01:12:53 [Speaker 5] Well, with that, Marion, Varun, Amish, I wanna thank you three for a fantastic discussion. 01:12:58 [Speaker 5] I wanna thank the audience for participating as well. 01:13:01 [Speaker 5] There's a fantastic exhibit to see after this concludes. 01:13:05 [Speaker 5] Thank you for joining us today for this discussion, and have a great day, everyone. 01:13:09 [Speaker 5] Thank you.

01:13:09 [Speaker 6] Thank you.

01:13:10 [Speaker 2] Thank you.